A Sector in Development

The ornamental plant sector is working on a range of specific initiatives related to pesticide use, water, energy and waste. Producers are working, among other things, to reduce the use of pesticides, increase water recycling and improve energy efficiency.

Work is also being carried out to reduce waste and support biodiversity. Here you can find examples of how producers are working to develop production practices, as well as learn more about the individual areas of focus and the UN Sustainable Development Goals.

Biological Plant Protection

We are increasingly using biological control instead of pesticides to keep diseases and pests away. By using natural methods, the use of chemicals is minimised, contributing to production with a focus on reducing the use of chemicals.

Circular Water Use

By reusing water, we avoid fertilisers polluting nature while optimising our resource use. This contributes to high product quality and reduced resource consumption.

Reducing Energy Consumption

By continuously optimizing our facilities and adopting new tools, we can increase energy efficiency in our greenhouses.

A Developing Industry

We are fortunate to work in an industry that offers endless opportunities, and right now, we are experiencing tremendous growth and development in our sector.

New Green Trends

We are seeing a strong focus on our producer responsibility, and we take it seriously. We use biological control, improve energy efficiency and recirculate water.

A Growing Sector

Some products come and go, while others remain popular year after year. This includes green plants and products from the horticultural sector. As the industry grows, there is a strong focus on developing production.

Breeding and Improvement

The horticulture sector places great emphasis on ‘breeding.’ Breeding involves cultivating the best traits of plants and flowers. It is a slow process, but it pays off in the long run.

Ready for the Future

What do you picture when you think of a gardener?

Once, it was about digging and sowing seeds, but today, robots and automated processes have taken over in greenhouses.

Focus on niche Craftsmanship

Meet passionate gardeners who have found their niche.

Plants can have positive effects

In the horticultural sector, we produce flowers and plants that end up in workplaces, shops, urban environments and on windowsills in consumers' homes. They add beauty and spread good cheer, but did you know that plants can also have several positive effects?

Plants in everyday life

Every year, thousands of flowers and plants end up on tables and windowsills in homes. The green additions are not just for decoration. Plants can help create surroundings with plants in the home.

More Plant, Less Kilometres

The horticultural industry is focusing on concrete initiatives, and this also applies to the transport sector, which brings plants from growers to consumers.

More Recyclning, Less Plastic

Plastic is a fantastic material, but unfortunately it is often thrown away after use. In the horticultural industry, we are working to find alternatives that can reduce the use of plastic.

Sustainable development goals

Together for a greener potted plant sector

Responsible production and development are becoming increasingly important in the industry, and growers are focusing on the continued development of the ornamental plant sector, with more growers working on concrete initiatives in their production.

Growers work every day to improve responsible production with consideration for the environment and people, and several also contribute to the UN’s 17 Sustainable Development Goals.

Together for a greener future