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The purpose of Floradania Marketing, which is a marketing company owned by the industry, is to promote the sale of Danish pot plants through the collection and communication of marketing information as well as the development and implementation of strategic, creative marketing concepts.


Floradania Marketing wants to be the Danish pot plant industry's preferred dialogue partner regarding sales and marketing of pot plants to all significant European markets.




Our mission is to create the greatest possible added value in the pot plant industry. We will achieve that objective through market information gathered and processed into usable solutions by committed, creative employees.

The solutions are to ensure greater visibility and will be prepared in a close dialogue with competent, external partners.

We want to be the best organisation to create and communicate ideas that continue to generate even stronger financial results in the industry.