floradania.dk 23/2014

Article: Summer's plant trend: Light Bloom
Brightness, air and elegance are key elements in Light Bloom - this summer's plant trend - where flowers with light, transparent materials forces the bleak outlook and crisis in the background and provides room  for new ideas 

According to trend researchers a significant change is now a reality. To put it figuratively, the change is like a movement from pause to slow-motion with common sense being the ”GPS” for our consumption.

New trends take over 
Pernille Kirstine Møller, a trend editor at pej gruppen, explains how the change reflects our lifestyle, design and interior decorating
-	Old trends are replaced by new ones and become a style. While retro, vintage and heritage are   popular styles, the trend Light Bloom is moreover a feminine and romantic trend where nature and plants are being arranged in different and more minimalistic ways in our homes. 

-	The feminine approach to interior decorating is expressed in the choice of flowers and plants that either has scent, grace or in other ways expresses lightness and female sweetness. The plants are wrapped or arranged with light materials like raw, white clay, porcelain and plastic preferably with shining elements on surfaces to express the airy and light outlook.
says Pernille Kirstine Møller.

Pessimism and crisis are history 
We are on the road to recovery and the financial crisis have been replaced by more optimism which can be seen in the colour spectre of this summer trend.
-	In Light Bloom you may use light and feminine shades of rose and yellow added with white and beige. The crisis has indeed been sidelined so the black colour is mostly used to stress details,
ends Pernille Kirstine Møller.

A planting idea for Light Bloom:
Begonia elatior
Campanula portenschlagiana
Chirita tamiana
Clerodendrum thomsoniae
Hydrangea macrophylla
Muehlenbeckia complexa
Pelargonium zonale
Saxifraga stolonifera
Stephanotis floribunda
Streptocarpus hybrid