Press release

Floradania Innovation Award 2013: Danish growers in the super league 

A giant pat on the back for Danish plant and concept novelties at a festive award show at the world's largest plant fair in Essen, Germany

On Tuesday, amid enthusiastic applause, three Danish growers were awarded the coveted novelties prize of the Danish horticultural industry, the Floradania Innovation Award.  

With every passing year, the prize, which was founded in 2008, attracts greater and greater attention from the international press and plant industry, and provides a stamp of confirmation that Danish pot plant growers really can assert themselves on the international scene. 

Sustainable Candyfloss
The winner in the category "Indoor Plants" is a new and exciting addition to the hydrangea repertoire from the Odense nursery, 4Kløver. While hydrangeas are experiencing great popularity in recent years, the award-winning Hydrangea macrophylla 'Candyfloss', to give the plant its full name, stands out mainly because of its natural growth form and uniform structure that makes it highly suitable as cut flowers for bouquets. Its environmentally friendly production is another plus.  
Unique and authentic Hebe 
In the "Outdoor Plants" category, there was exciting news for the garden, terrace and balcony in the form of a brand new Hebe variety named 'Zeastar', produced by Gartneriet Kjærgårdsminde, Nyborg.  In addition to its unique appearance, the judges emphasised the plant’s resistance and long flowering time, with large, beautiful flowers in bright colours.  Here, too, the plant’s environmentally-friendly production gave extra points. 

Strong garden concept 
And there's even more for gardening folk to look forward to with the winner of the "Concept" category, Garden Symphony® from Gartneriet Pedersen A/S in Hørning.  The concept establishes a light and harmonious mood in the garden’s pots and beds, with its diverse and easily accessible colour concepts that will appeal to all tastes.

The award-winning products and the other novelties will all be on sale in the course of 2013. 

The Flower Design Award
In extension of the Floradania Award show, the first ever Danish flower design prize was also awarded. The winner was Urban Planting, a project developed by students from the School of Design in Kolding. 
For further information, please contact:
Lone Taklo, Floradania Marketing, tel.  +45 6592 6266 or e-mail lt@floradania.dk.  You can read more about the winners and the other nominees at: www.floradania.dk/en/nyheder
Facts:
The Danish novelties prize, the Floradania Innovation Award, encompasses the categories "Indoor", "Outdoor" and "Concepts", and is designed to encourage innovation among Danish growers. 
The prize is awarded each year in January at the world's largest plant fair, IPM, in Essen, Germany.
Every year, Denmark produces around 400 million plants, of which approximately 70% are exported.