floradania.dk 35/2014

Article: Autumn's plant trend – Simple Details
Glaring signals of economic prosperity are seen in Denmark and autumn's plant trend, Simple Details, supports the growing optimism of little, daring dashes af change, renewal and growth with plants and exciting decorations

According to economists, politicians and trend researchers we are slowly but safely on our way to a  favourable economic climate. The developing belief in prosperity and profit is noted because design is back in the lead and consumers are ready for development and new challenges in regard to the real estate  market.

Change and renewal 
Pernille Kirstine Møller, a trend editor at pej gruppen, explains how the positive attitude influences our interior and the style in interior design,
-	In the interior decoration we see change and renewal in a neutral universe of deep and clear grey shades. The objective is to be daring in a downplayed way and use a little twist of orange, yellow or pink to create contrast. The remote background is broken and decorated with change, new focus and thereby an wish for renewal.

-	The simple details are seen in potted plants – both green and flowerful ones – where the last of these can have a neon and shining expression. The plants can be all natural or they can be styled as a coloured detail in the greyish decoration, where you can play with shapes, colours and materials that are put together to enhance the contrast. For instance you can group plants of  different heights and arrange them in pots with looks inspired by folding techniques,
says Pernille Kirstine Møller. 
Chances – possibilities and necessities
-	We will experience an increased focus on the coherence between common sense and value, which were fundamental elements in the change during 2013 and 2014. As trend researchers, we have encouraged people to take chances by creating new products as it is both a possibility as well as a  necessity to continue the positive trend in our society,
ends Pernille Kirstine Møller.
Plant suggestions for Simple Details:
Calocephalus, Cyclamen, Kalanchoe, Phalaenopsis, Pilea, Rosa, Saintpaulia, Sansevieria, Schlumbergera and Tradescantia.