Floradania.dk: Media people and their favourite plants

Media people and their favourite plants

There are big differences in how we arrange our lives with plants – whether we like romantic blooms, air-purifying green plants or the easy and trendy succulents. Journalists in the lifestyle press have to cover the whole wide spectrum in their writing

Plants are a personal matter
One of the most important tasks of the journalists, interior stylists and professionals from other creative disciplines that use plants in their work is to accommodate as wide a variety as possible. But when the professional communicators we know from the media are not at work, they also have their personal favourites.

Last week, Floradania, the joint marketing company of the Danish plant industry, held its annual press conference for the lifestyle press, and in this connection asked for permission to photograph some of the participants with their favourite plants.

Here are their choices in words and pictures:

Ann Lind Andersen, planning editor at Go’ morgen & Go’ Aften Danmark, TV 2.
Bougainvillea makes me think of the Mediterranean sun and summer. This smaller version goes perfectly with my balcony, which faces south-west.

Anna-Lise Aaen, editor of Idényt.
As you might expect from its name, Stephanotis or Madagascar jasmine has a wonderful scent. It is decorative all year round and can also be used in bouquets.

Charlotte Ravnholt, editor at Bo Bedre.
Hydrangea. I love its lush and romantic expression. Its changing colour over the season gives variety, and it can also be planted out in the summer.

Signe Lund, home editor at Femina.
Echeveria or roses. I am best at caring for outdoor plants. Indoors they often die on me, so I prefer to have succulents there, as they are decorative and (almost) impossible to kill. And they can also be used outside as a carpet bed.

Stine Tidselbak Jacobsen, creative manager at ELLE & Elle Decoration.
Ocimum basilicum or ornamental basil. Just the plant for me: it is functional, with a lovely fragrance, and decorative at the same time.

Lotte Bjarke, editor of Gartnertidende.
Papaver or arctic poppy. I love its feminine and simple expression and its beautiful, delicate colour. And it’s also ideal for pots and garden beds.

Trine Marlene Korreborg, creative director at Marketsquare.
I fell for Begonia rex because of its beautiful colour and air-cleansing effect, and it can also be planted in pots outside in the summer.

Dorthe Kvist, blogger, writer and garden designer at meltdesignstudio.
Ginkgo biloba or maidenhair tree is the world’s oldest plant. I have a large one at home, and I think the plant has a fascinating history. It is also included in dietary supplements that help to maintain memory and concentration.

Anja Hellberg, managing editor at BOLIG magazine.
Sarracenia or trumpet pitcher plant. Besides carnivorous plants being very beautiful and sculptural, they can also be planted out in pots. In fact, this one is quite hardy and can tolerate temperatures as low as -10oC.

Dorthe Liljensøe, sub-editor at SØNDAG.
Ocimum basilicum or ornamental basil. It has a fantastic scent, and although this type cannot be eaten, it is a hit in the garden.